OTAG
OTAG is a Vietnamese women’s ready-to-wear brand. In search of a new identity with o tag, no label, and no rules, OTAG came to me. They wanted to show the world that their brand is made for free spirit creatures, who live beyond the patterns.
With this in mind, I took inspiration from the high-contrast and geometric typeface that will make endless combinations to the perfect look. The identity treats the logotype as a metaphor for patterns that are beyond standards.
2021
Disciplines: Brand Identity
CLIENT: Thao Nguyen
CREATIVE DIRECTION: Aliona Kim
DESIGN: Aliona Kim
With this in mind, I took inspiration from the high-contrast and geometric typeface that will make endless combinations to the perfect look. The identity treats the logotype as a metaphor for patterns that are beyond standards.
2021
Disciplines: Brand Identity
CLIENT: Thao Nguyen
CREATIVE DIRECTION: Aliona Kim
DESIGN: Aliona Kim
Enjoy your life with OTAG!